As a multimedia journalist transfer to the world of marketing and advertising, I can say with confidence and experience that there are many crossovers between the world of journalism and the world of marketing. I can also say that both worlds can learn from each other as well. While I could go on about how … Continue reading Why to #MarketLikeAJournalist
As a video marketer, video producer, video storyteller and overall quality video consumer, I'm so excited to finally sit down and write this quick blog on how to create viral videos. The inspiration actually came from a colleague explaining they were going to create a video that was going to go viral. Here's how the … Continue reading How to Create Viral Videos
Success through your marketing campaigns is only temporary...unless you look at it with an ongoing, innovative mindset. Learn how to prevent these big 3 dangers of getting comfortable with your current marketing strategy:
Apologies here for the harsh title, but after seeing far too many organizations and entrepreneurs post on social media without defining a clear strategy first because, well, "if you don't post on social, you're missing out, so we need to have something right now," I've just about had it. Yes, while it is true that … Continue reading Social Media: Your Content Playground, Not Dumping Ground
Brand building doesn't happen overnight, but there are ways to build it fast-er. Learn the 5 steps on how to build your brand fast(er).
Remember when I said I was ready to start a blog? LOL. https://media.giphy.com/media/BxWTWalKTUAdq/giphy.gif Here's the thing...I was so excited to ramp up a new blog sharing my knowledge, ideas, projects and tips when it comes to all things content creation, content marketing, building your brand and sharing your story in the most effective & efficient … Continue reading Let’s Try This Blog Thing Again, Shall We?