One of the best things you can do to learn where your brand stands next to your competition, how to reach more prospects and a greater audience, and tell your story in the best possible way is to do a social media audit. For those unfamiliar with the concept, a social media audit is essentially…
Category: Brand Building
3 Questions to Ask to Determine if You Should Start a Podcast
Before you start and invest in a podcast for your brand or business, start by asking yourself these 3 questions.
3 Ways to Up Your Social Media Game Right Now
Learn 3 things you can do for your brand on social media RIGHT NOW!
Why & How to Utilize a Digital Brand
Over the past week or so, having to stay home and quarantine/social distance, I've found myself with some extra time on my hands to do some thinking. Some thinking about my goals, what I want to do in the future, how to not kill my family while quarantining with them (kidding...maybe). I've also been thinking…
The Problem with the Power of Automation
In today's technology and software driven world, automation is everywhere. From empty cart emails to annual subscription renewals, the world of automation is starting to seem a bit like this... https://media.giphy.com/media/y8Mz1yj13s3kI/giphy.gif via GIPHY Even though automation is everywhere, let's focus this blog specifically on marketing. Why? Because automation gives marketing teams a huge power: the…
Why to #MarketLikeAJournalist
As a multimedia journalist transfer to the world of marketing and advertising, I can say with confidence and experience that there are many crossovers between the world of journalism and the world of marketing. I can also say that both worlds can learn from each other as well. While I could go on about how…
How to Create Viral Videos
As a video marketer, video producer, video storyteller and overall quality video consumer, I'm so excited to finally sit down and write this quick blog on how to create viral videos. The inspiration actually came from a colleague explaining they were going to create a video that was going to go viral. Here's how the…
Top 3 Dangers of Getting Comfortable With Your Marketing Strategy
Success through your marketing campaigns is only temporary...unless you look at it with an ongoing, innovative mindset. Learn how to prevent these big 3 dangers of getting comfortable with your current marketing strategy:
Social Media: Your Content Playground, Not Dumping Ground
Apologies here for the harsh title, but after seeing far too many organizations and entrepreneurs post on social media without defining a clear strategy first because, well, "if you don't post on social, you're missing out, so we need to have something right now," I've just about had it. Yes, while it is true that…
5 Steps on How to Build Your Brand Fast(er)
Brand building doesn't happen overnight, but there are ways to build it fast-er. Learn the 5 steps on how to build your brand fast(er).