One of the best things you can do to learn where your brand stands next to your competition, how to reach more prospects and a greater audience, and tell your story in the best possible way is to do a social media audit. For those unfamiliar with the concept, a social media audit is essentially…
Tag: digital marketing
Why & How to Utilize a Digital Brand
Over the past week or so, having to stay home and quarantine/social distance, I've found myself with some extra time on my hands to do some thinking. Some thinking about my goals, what I want to do in the future, how to not kill my family while quarantining with them (kidding...maybe). I've also been thinking…
The Problem with the Power of Automation
In today's technology and software driven world, automation is everywhere. From empty cart emails to annual subscription renewals, the world of automation is starting to seem a bit like this... https://media.giphy.com/media/y8Mz1yj13s3kI/giphy.gif via GIPHY Even though automation is everywhere, let's focus this blog specifically on marketing. Why? Because automation gives marketing teams a huge power: the…
How to Create Viral Videos
As a video marketer, video producer, video storyteller and overall quality video consumer, I'm so excited to finally sit down and write this quick blog on how to create viral videos. The inspiration actually came from a colleague explaining they were going to create a video that was going to go viral. Here's how the…
Top 3 Dangers of Getting Comfortable With Your Marketing Strategy
Success through your marketing campaigns is only temporary...unless you look at it with an ongoing, innovative mindset. Learn how to prevent these big 3 dangers of getting comfortable with your current marketing strategy:
Social Media: Your Content Playground, Not Dumping Ground
Apologies here for the harsh title, but after seeing far too many organizations and entrepreneurs post on social media without defining a clear strategy first because, well, "if you don't post on social, you're missing out, so we need to have something right now," I've just about had it. Yes, while it is true that…
Let’s Try This Blog Thing Again, Shall We?
Remember when I said I was ready to start a blog? LOL. https://media.giphy.com/media/BxWTWalKTUAdq/giphy.gif Here's the thing...I was so excited to ramp up a new blog sharing my knowledge, ideas, projects and tips when it comes to all things content creation, content marketing, building your brand and sharing your story in the most effective & efficient…