Why & How to Utilize a Digital Brand

Over the past week or so, having to stay home and quarantine/social distance, I've found myself with some extra time on my hands to do some thinking. Some thinking about my goals, what I want to do in the future, how to not kill my family while quarantining with them (kidding...maybe). I've also been thinking…

The Problem with the Power of Automation

the problem with the power of automation

In today's technology and software driven world, automation is everywhere. From empty cart emails to annual subscription renewals, the world of automation is starting to seem a bit like this... https://media.giphy.com/media/y8Mz1yj13s3kI/giphy.gif via GIPHY Even though automation is everywhere, let's focus this blog specifically on marketing. Why? Because automation gives marketing teams a huge power: the…