Why to #MarketLikeAJournalist

As a multimedia journalist transfer to the world of marketing and advertising, I can say with confidence and experience that there are many crossovers between the world of journalism and the world of marketing. I can also say that both worlds can learn from each other as well. While I could go on about how…

How to Create Viral Videos

As a video marketer, video producer, video storyteller and overall quality video consumer, I'm so excited to finally sit down and write this quick blog on how to create viral videos. The inspiration actually came from a colleague explaining they were going to create a video that was going to go viral. Here's how the…

Top 3 Dangers of Getting Comfortable With Your Marketing Strategy

Success through your marketing campaigns is only temporary...unless you look at it with an ongoing, innovative mindset. Learn how to prevent these big 3 dangers of getting comfortable with your current marketing strategy:

Social Media: Your Content Playground, Not Dumping Ground

Apologies here for the harsh title, but after seeing far too many organizations and entrepreneurs post on social media without defining a clear strategy first because, well, "if you don't post on social, you're missing out, so we need to have something right now," I've just about had it. Yes, while it is true that…