Social Media Audit: What It Is & Why To Do It

One of the best things you can do to learn where your brand stands next to your competition, how to reach more prospects and a greater audience, and tell your story in the best possible way is to do a social media audit. For those unfamiliar with the concept, a social media audit is essentially…

Why & How to Utilize a Digital Brand

Over the past week or so, having to stay home and quarantine/social distance, I've found myself with some extra time on my hands to do some thinking. Some thinking about my goals, what I want to do in the future, how to not kill my family while quarantining with them (kidding...maybe). I've also been thinking…

The Problem with the Power of Automation

the problem with the power of automation

In today's technology and software driven world, automation is everywhere. From empty cart emails to annual subscription renewals, the world of automation is starting to seem a bit like this... https://media.giphy.com/media/y8Mz1yj13s3kI/giphy.gif via GIPHY Even though automation is everywhere, let's focus this blog specifically on marketing. Why? Because automation gives marketing teams a huge power: the…

Social Media: Your Content Playground, Not Dumping Ground

Apologies here for the harsh title, but after seeing far too many organizations and entrepreneurs post on social media without defining a clear strategy first because, well, "if you don't post on social, you're missing out, so we need to have something right now," I've just about had it. Yes, while it is true that…