One of the best things you can do to learn where your brand stands next to your competition, how to reach more prospects and a greater audience, and tell your story in the best possible way is to do a social media audit. For those unfamiliar with the concept, a social media audit is essentially…
Tag: social media strategist
The Problem with the Power of Automation
In today's technology and software driven world, automation is everywhere. From empty cart emails to annual subscription renewals, the world of automation is starting to seem a bit like this... https://media.giphy.com/media/y8Mz1yj13s3kI/giphy.gif via GIPHY Even though automation is everywhere, let's focus this blog specifically on marketing. Why? Because automation gives marketing teams a huge power: the…
Social Media: Your Content Playground, Not Dumping Ground
Apologies here for the harsh title, but after seeing far too many organizations and entrepreneurs post on social media without defining a clear strategy first because, well, "if you don't post on social, you're missing out, so we need to have something right now," I've just about had it. Yes, while it is true that…