One of the best things you can do to learn where your brand stands next to your competition, how to reach more prospects and a greater audience, and tell your story in the best possible way is to do a social media audit.
For those unfamiliar with the concept, a social media audit is essentially a report and overview of what’s working and what needs work when it comes to your social media presence.
If you’re trying to figure out things like what type of content resonates with your followers (current and prospective), when the best times to post are, what hashtags to use, how many times you should be posting a week and more, a Social Media Audit is going to be your holy grail of information tailored to your specific brand.
Another massive benefit to running a social media audit is to have it serve as a check-in on who your competitors are, what they’re doing right and wrong and what you can do better than them.
Now, if your social media game is already strong– or seems to be that way– I still recommend going through the process of a running and compiling a social media audit. After helping multiple companies, large and small, run a social media audit, I can tell you with 1,000% confidence that you will ALWAYS learn something that will help you better your social media and digital brand strategy from running a social media audit.
And if your social media game needs a boost, but you don’t know where to start, start with an audit!
If you’re looking for the basics or do-it-yourself method, start by breaking down the following for each of your social media accounts:
- Your Followers
- Typical engagement rate/likes/comments
- Commonly used hashtags
- Your posting schedule (days of the week and time)
- All of the above information for your top competitor’s social media accounts.
If you’re looking for a more inclusive, deep dive audit from a professional who’s been helping optimize brand social media strategies for years, get in touch with me today! You’ll learn all of the above plus more:
- What’s working, what’s not and how to fix it
- Best posting schedule for you & recommendations for how to schedule posts ahead of time
- Hashtag & content recommendations
- A greater in-depth look at what your competition is doing
- + So much more!
Work With a Certified Professional!
After passing Hubspot Academy’s Social Media Certification, I was deemed fully capable and skilled in applying inbound social media strategy, including: social monitoring, content strategy, social engagement, creating social media policies, and demonstrating social ROI to stakeholders.
Valid Through Nov. 2021