Beard and Lady was looking to expand their brand and refine their story with a structured paid and organic social media strategy, a strategy to work with on-brand influencers, classic public relations outreach, and multimedia content– like videos and custom product photography.
Video Series: I worked with the founders of the company to create a recurring YouTube vlog to showcase more of their story, brand and what makes them unique.
After reaching out to the Editor in Chief at FORM Magazine, Duke University’s premier arts & lifestyle publication, and pitching Beard and Lady for a lifestyle/brand highlight story, the magazine decided to include Beard and Lady on their Entrepreneurship Series.
Product Photography Examples
Influencer Strategy: I reached out and collaborated with other companies and influencers, like the YouTube Duo, Rhett and Link of Good Mythical Morning to produce a giveaway for Beard and Lady to boost following, brand recognition and sales.
//www.instagram.com/embed.jsView this post on Instagram
GIVEAWAY CLOSED. 🎁#GIVEAWAY TIME🎁 After seeing how excited everyone was the last time we gave away a @rhettandlink signed gift box packed with mythical elixirs, we decided to do it again! To help celebrate these final days of this year’s season of giving, we’re giving away another Mythical gift box SIGNED by Rhett and Link to one lucky winner! * Entry Rules: Must be following @beardandlady and @rhettandlink and tag a friend in the comments who you’re excited to welcome the new year with! That’s it! (Additional comments with different tagged accounts = additional entries. Comments with the same account tagged will not be considered) * Dates: This giveaway will be open from 12/17-12/20 at 12pm EST, and the winner will be announced & notified by DM after the giveaway closes. * Disclaimer: This giveaway is in no way sponsored, endorsed, administered by or associated with Instagram * * * #experiencethechemistry #beyourmythicalbest #rhettandlink #goodmythicalmorning #GMM #bymb