Beard and Lady was looking to expand their brand and refine their story with a structured paid and organic social media strategy, a strategy to work with on-brand influencers, classic public relations outreach, and multimedia content– like videos and custom product photography.
Video Series: I worked with the founders of the company to create a recurring YouTube vlog to showcase more of their story, brand and what makes them unique.
Magazine Spotlight
After reaching out to the Editor in Chief at FORM Magazine, Duke University’s premier arts & lifestyle publication, and pitching Beard and Lady for a lifestyle/brand highlight story, the magazine decided to include Beard and Lady on their Entrepreneurship Series.
Product Photography Examples
Influencer Strategy: I reached out and collaborated with other companies and influencers, like the YouTube Duo, Rhett and Link of Good Mythical Morning to produce a giveaway for Beard and Lady to boost following, brand recognition and sales.
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NMR Storytelling 