HOT TAKE: Your campaigns are only as good as you make your people feel throughout their entire experience.
When it comes to creative storytelling, I’ve been around the block. I started in multimedia broadcast journalism, went on to lead marketing for a small consumer product startup, owned content strategy for a global leader in machine identity management, and helped expand digital content capabilities for creative advertising and full-service marketing agencies. Along the way, I learned what works—and more importantly, why it works.
Hi, I’m Nina. And storytelling—in pretty much any form—is my thing.
I’m driven by the power of connection through the one medium humans have relied on since the beginning of time: communication and shared experience. For me, content strategy is about acting as an old-school operator—connecting people and brands in a way that feels intentional, human, and cohesive.
That means mapping user journeys that actually make sense. Creating in-person activations that don’t stop at the event, but live on digitally. Listening closely to how people respond to emerging technologies like AI so we can move forward creatively and ethically. It’s all part of the same story.
That’s why I approach every project with one question in mind: “Okay, cool—but what happens next?”
Because if a creative idea breaks through the noise but loses momentum halfway through the journey, did it really do its job?
Think of it like this:
You just finished lunch at the office, but you’re already thinking about dinner (I don’t blame you, honestly). In your post-lunch desk coma, you start scrolling Instagram and see a sponsored post for a new pizza at a restaurant you haven’t heard of before. Perfect, that’s exactly what you’re in the mood for. You and your road rage whip into the parking lot excited, craving Hawaiian pizza, only to realize it’s actually a Mexican restaurant… with one pizza on the menu. The ad wasn’t a lie, but the experience didn’t match the story. The result? Confusion, frustration, and zero desire to come back (unless you’re really craving tacos and margs).
That’s the gap content strategy is meant to close.
Great storytelling doesn’t just grab attention—it builds trust, reinforces the message at every touchpoint, and ultimately converts. The story has to track all the way through—balanced, intentional, and grounded in the human experience.
That same sense of balance shows up beyond my work. Outside of nerding out on content strategy, AI implementation, and helping uphold creative and ethical standards in storytelling, I’m also a dog mom, recreational CrossFitter, music appreciator, photographer and videographer for small businesses and entrepreneurs, and an advocate for human rights, equality, and peace for all.
At the end of the day, my purpose is to build balanced stories and experiences that feel human, intentional, and worth showing up for—both in the work I create and the life I live.
Anyway…thanks for learning a bit more about my story. To see more of my work, you’re in the right place. Feel free to click around.
nina
Nina M Ruhe 