Bringing an Innovative Space to Life with AI Powered Storytelling and Other Emerging Tech
Read the full case study here: https://digital.epandco.com/work/synchrony-experience-center
Key highlights:
- Concepting and writing a script based on key business points
- Producing a custom AI generated persona & voice
- Blending use of emerging technology (AI and Hologram technology)
- Leading ethical and storytelling considerations around use of technology and the final output
- Building a scalable, repeatable process to update content YoY
Key metrics/takeaways:
- Transformation of a static space into an immersive environment
- Creation of new, ownable persona and identity for the brand to leverage globally
- Merged use of AI and hologram technology to successfully create a new point of interaction between audience members and the brand
My approach centers on crafting content that speaks to the nuances of AI interpretation while still delivering compelling, connective storytelling for people. We’re developing flexible strategies that can scale and adapt, recognizing that the worlds of GEO and AIO are still very much in flux. This allows brands to remain agile, ready to shift and evolve their presence as these new search paradigms continue to settle and mature, ensuring they stay ahead of the curve.
To learn more about my experience doing this, shoot me a note on LinkedIn.
Using AI and Emerging Technology to Share a Message About Equality, Equity and Human Rights
Read the full case study here: https://www.epandco.com/pages/the-most-famous-speech-never-given
Key highlights:
- Training a language model on public domain content written by Abraham Lincoln
- Prompting the model to generate speech outputs
- Implementing human editing to finalize the speech
- Bringing on a Lincoln Scholar to validate the accuracy of the speech, tone, pace, etc. to ensure the story was successfully both factually, as well as ethically.
Key metrics/takeaways:
- 88.5 million voters reached
- 2 Drum Awards for Marketing Wins
- +56k Video Views & Shares
- Featured at SXSW, in Forbes and Fast Company
Nina M Ruhe 