Optimizing for AIO, GEO, SEO and a “Zero Click” future
I’ve been deeply involved in helping brands navigate the rapidly evolving landscape of search, specifically by updating their SEO strategies to optimize for both AIO (AI Optimization) and GEO (Generative Engine Optimization). This involves not just technical tweaks, but a fundamental rethinking of how content is created and consumed. I’ve guided teams through understanding the intricate digital content journey orchestration required, ensuring that every touchpoint is designed to resonate with both AI engines and, crucially, the human audience they serve.
My approach centers on crafting content that speaks to the nuances of AI interpretation while still delivering compelling, connective storytelling for people. We’re developing flexible strategies that can scale and adapt, recognizing that the worlds of GEO and AIO are still very much in flux. This allows brands to remain agile, ready to shift and evolve their presence as these new search paradigms continue to settle and mature, ensuring they stay ahead of the curve.
To learn more about my experience doing this, shoot me a note on LinkedIn.
Rebuilding an SEO content strategy to increase organic visibility & traffic
Read the full case study here: https://digital.epandco.com/work/ups-blog-seo
Key highlights:
- Conducting a digital content & SEO audit
- Producing digital content & SEO strategy and quarterly content calendar, inclusive of keyword strategy
- Writing and refreshing content optimized for search (traditional and AI search) and the user experience
Key metrics/takeaways:
- 4 stories ranking on Google’s top 2 pages within 3 months
- Organic traffic increase potential of 7.7k
- Use of AI tools to help improve optimization of content throughout the writing process
Nina M Ruhe 