Have you been struggling with trying to figure out how to rank on Page 1 of Google? Or how to increase website traffic? Or boost engagement on social media?
Well good news, I’m here to tell you how you can achieve all of those goals!
A bold claim, I know, but here’s why I made it: You clicked on this blog to find the “quick fix” to building your brand, didn’t you? And while I’m happy to help you build your brand faster, I’m also here to put your expectations in check and tell you to stop looking for an overnight solution on how to build your brand.
A “quick fix” to building your brand does not exist, and anyone who tells you otherwise is completely full of it and trying to scam you.
If you’re looking to build your brand faster, continue reading. If you’re looking for the overnight solution on how to build your brand, you’re not going to find that here because it does. not. exist.
While there’s a semi-formula for building your brand faster than you currently are, there’s no way to build it overnight… unless you’re literally a Kardashian or were on the Bachelor/Bachelorette at any point in time.
Building your brand is just like losing weight. There’s no magic pill you can take to do it faster, but there’s a million different pyramid scheme products out there to claim they can do that for you, but really just end up taking all of your money and ripping apart your insides.
Anyone who tells you it’s possible to get your brand to your dream positioning in a ridiculous amount of time is full of it, will destroy everything you’ve worked for so far and is just trying to take your money.
At the end of the day, if you want to lose weight it’s just a matter of math and a dedication to improving your health. Eat healthy, exercise regularly, sleep 6-8 hours a night and understand results will come eventually if you stay committed to that list over time.
Building your brand follows that same proven success model: stay dedicated to the process, and results will pay out over time.
I know that’s what you don’t want to hear, but that’s reality. Luckily for you, though, like some people use personal trainers to help them stay dedicated towards being healthy, I’m here to help you stay dedicated towards building your brand.
Here are the top 5 steps you can take right now to put yourself, and your brand, on track to start seeing success faster:
1. Build out a content calendar for an entire year
How many blogs are you going to write and when are you going to publish them? How often are you posting on social media channels? What is your strategy around holidays and other unique times of the year that may align with your brand strategy?
It’s a lot of work and takes a significant amount of time to really sit down by yourself or with your team to work through a content calendar…but it’s the main thing that will hold you accountable, keep you on track and help you build your brand.
Knowing exactly when content is going to deploy not only helps you and your team better prepare for it, it also helps your audience/customers know exactly when to expect content from you, keeping them better engaged on your website and/or other platforms.
2. Define your offensive & defensive messaging
If you’re a sports fan, you might have heard that, “offense wins games, but defense wins championships.” The same rings true for your brand’s messaging.
Offensive messaging: This is all about your story. How are you providing value to your customers? What do you want to be known for? When a lead finds your content, what do you want them to take away from it?
Defensive messaging: This is how you’re different from your competition. What do you offer that the competition doesn’t? What do you offer that’s better than your competition? What are you doing to combat the messaging your competition is putting out there?
Spending the time to hash through these two messaging strategies and figuring out how you’re going to balance them is critical when trying to break through all of the noise and build your story and brand faster.
3. Create quality content
If you want people to invest their time in your content, you need to invest that time yourself. When it comes to content, put yourself in your customer’s/audience’s shoes. Would you want to listen to a subpar podcast with no direction? Would you be compelled to engage with an email that was clearly an auto-generated sales pitch? Would you read a blog that was littered with grammatical errors and false links?
Absolutely not– or I’d hope not! If you wouldn’t want to consume any of that, odds are, your customers or leads won’t either. When you invest the time and resources to create quality content, you’re investing the time and resources into telling the most honest and quality version of your story and brand as possible.
4. Be and stay genuine
Remember that auto-generated sales pitch email you wouldn’t read? It’s because it didn’t seem genuine, did it? You know it’s someone just trying to sell something to you.
The key to engaging with people is to treat them like people, not dollar signs.
If you’re passionate about the story you’re telling, share it! Share why you’re in the business you’re in. Share how it’s helped others in the past. Share those genuine stories.
In a world turning towards the automation of everything, staying as genuine and human as possible will help you truly connect with other people and break through the noise to close the sale in a natural, enjoyable way for both you and your customer.
At the end of the day, there’s no way to 100% predict how your audience will respond to what you’re putting out there. So stay dedicated towards keeping an eye on your statistics to see what’s working and what’s not and be able to pivot and adapt as quickly as possible.
Even though you’re trying to build your brand, your audience is the one who chooses to opt-in or out. So if they’re responding to one thing over another, move towards what they’re picking up.
So now you’re ready to make this lifestyle change and stay dedicated towards building your brand faster? Awesome. If you need some help pulling all of this together and need a little help in staying accountable and on track, I’d love to talk about how I can be that resource for you and your brand.
(by the way…can you tell I’ve been really into Schitt’s Creek lately? #relatable.)